Strike Up The Branding: How to Design for Branding
[tags]branding, business, marketing[/tags]
This is a great Google Tech Talk on branding by Jared M. Spool. It talks about the associations that people make with branding and how that effects people views of the products. For example, people have low expectation of Walmart and a high expectation of Sony. If we say take a same exact computer, but put a Walmart brand on it people will think of it as being low quality. While if we put a Sony logo on it people will thing it is of higher quality.
So the way things are branded effects how people percieve a product. Not all branding may be good, but people associate brands with certain things they’d like to do. Like say overnight delivery we’d think of FedEx, UPS or DHL. This is because these companies have worked so hard to embed those brands in us. It’s the same with cell phone companies. Think of how well Cingular has made us remember the Orange man as being Cingular. When we see that we know it is Cingular.
Well enough of me explaining it watch the video this guy is awesome!
